Well hello January. Nice to see you – a brand New Year with a new beginning. As I enter into my fifth year of blogging here at Theta Mom® I took a lot of time to reflect on when I started out, where I have been, and where I want this to go.

Five years ago, my life was vastly different; I had an infant baby and a little toddler boy. Now, that boy is on the urge of “pre-tweenness” and that infant girl? Well, she’s five going on fifteen. I no longer have hours of endless feedings and late night diaper changes. Instead, my life is consumed on the sidelines at the pool and soccer fields. It consists of coordinating play dates and helping with homework.

My blog used to be about my kids – about going through this thing called motherhood. Whether I complained about the sleepless nights or wondering why my baby wouldn’t feed, I used this blog as a way to connect with other moms.

But now, my life has changed. And so has social media – and so has my blog.

I can’t really write about the things I am experiencing because my son is old enough to read my blog and I would never want to write about something that is not my story to write anymore.

I’ve blogged about this transition before. It is obvious by the date of that post I’ve been feeling this way for quite some time. The storytelling is not really about me anymore and that’s where I need to draw the line. Will I continue to write personal posts? Of course I will. But not at the expense of my kids.

Having said that, where do I go from here?

Well, after tons of reflection {see this post} I’ve decided that it was time for a bit of a rebranding at Theta Mom®. Many bloggers rebrand when they find a niche that fits them best and since I walked out of the gate in 2009, I’ve always known what I wanted this blog to be. But, like all things in life, it’s evolving. And as parent, I am growing up alongside of it.

Many other successful “mom bloggers” have found continued success by blogging though an offshoot of the “mom blog” niche – whether that is technology, food, home décor, crafts, homeschooling, or developing lifestyle brands supporting beauty, fashion, photography, etc. So I thought long and hard over the last six months about what I really want out of this blog and where I can take it to the next level.

I realized that in order to be continuously successful in this space, you have to write about what is important to you. You have to be passionate about what you write about. If that passion goes away, there would not be much to blog about, so another key to remaining successful is finding that special quality that makes you stand out among a sea of millions. What is the unique quality that only YOU can offer your readers?

What is your gift?

For me, that gift is teaching. Over the last five years I’ve been inadvertently still teaching through this blog; I assisted other bloggers with advice and information, sparked conversation through important topics, engaged readers and got them to think. I taught.

In my former career, I was an elementary school teacher in the traditional classroom and also worked as an Adjunct Professor. I have a graduate degree and so much experience to offer. My passion for education has never gone away and this is a great platform to explore all of it.

So what does this mean for Theta Mom®?

It means I will be blogging about parenting like I always have, but I’ll be mixing in some fluid posts on education. But it won’t stop there. My rebranding will include a huge spark for supporting women in business so I will continue to highlight and support products, services or companies that are a great fit. I’ve also enjoyed being actively involved in the important dialogue about women, motherhood, career, and the issues we face – so I will continue to use this platform to share my voice. I will also serve up some fabulous posts on organization including tips and tricks along the way to get you and your home up and ready for a smashing new year.

Finally, I want Theta Mom® to be more about me; who I am as a person, a mother, a business woman and continue to share my experiences – not so much about my kids because the storytelling should remain my story, not theirs.

There are so many exciting changes and new developments in store and I am confident this is the right direction for me in this space and I can’t wait to get started.

Nearly five years in this industry and I can absolutely say with pride that “I’m still doing it my way.”

Finally, thank you for being here and exploring this uncharted territory with me.

xoxo